You may remember that I announced a subscription box some weeks back. Since that announcement, I’ve taken to the streets conducting surveys to better understand consumer perceptions and get some ideas.
As a result of these interactions, I got a few eye opening takeaways that have shaped this idea into something a little different than I first envisioned. Here are the things I’ve learned!
- People still enjoy getting subscriptions in the mail, but the days of the $35-40 boxes are done. People are content with receiving less fluff and less fancy packaging in exchange for a lower price.